The build can hide the question
The mistake people make before building a digital product
A digital product can feel like progress because it gives an idea a shape. But if the customer, pain, behaviour and willingness to pay are still vague, the build can quietly become a very polished guess.
Signals to notice
01
The feature list is clearer than the customer problem.
02
The product is being built before anyone has changed behaviour.
03
The launch plan depends on attention appearing later.