Interesting is not the same as urgent
A business idea is not the same as an opportunity
Ideas often begin with what could exist. Opportunities begin with what people already struggle with, already try to solve or already spend energy and money around. That difference changes what is worth pursuing.
Signals to notice
01
People already spend time, money or effort around the problem.
02
The pain appears repeatedly in a specific customer group.
03
There is a clear reason to act now, not someday.